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Client:

Client:

Sun Noodles

Sun Noodles

Project Type:

Project Type:

Branding

Branding

Duration:

Duration:

Jun - Present

Jun - Present

Role:

Role:

Graphic Designer

Graphic Designer

OVERVIEW

OVERVIEW

My client, Sun Noodle, is a Japanese ramen manufacturer that supplies high-quality noodles to numerous restaurants in the U.S. This project consolidates a range of design assets for the brand identity, including packaging boxes, posters, a flyer, and an email signature. The goal is to ensure strong alignment with the brand guidelines while producing diverse print materials that effectively support the brand, primarily in trade show scenarios.

My client, Sun Noodle, is a Japanese ramen manufacturer that supplies high-quality noodles to numerous restaurants in the U.S. This project consolidates a range of design assets for the brand identity, including packaging boxes, posters, a flyer, and an email signature. The goal is to ensure strong alignment with the brand guidelines while producing diverse print materials that effectively support the brand, primarily in trade show scenarios.

CHALLENGS

CHALLENGS

To ensure effective communication and project development, I asked clients to provide relevant information and outline minor project requirements before the start of the design process.

  • Use as many elements as possible from the brand's vision design system

  • A poster has to include the gift box

  • A poster that represents the brand's character

  • Double-side flyer

  • Creatively change the branch location to re-create an email signature

To ensure effective communication and project development, I asked clients to provide relevant information and outline minor project requirements before the start of the design process.

  • Use as many elements as possible from the brand's vision design system

  • A poster has to include the gift box

  • A poster that represents the brand's character

  • Double-side flyer

  • Creatively change the branch location to re-create an email signature

Deliverables & Tools:

Package Box

Posters

Flyer

E-mail Signature.

OUTCOME

OUTCOME

All final design deliverables adhere to the guidelines and maintain the brand identity and consistency. All assets, including the feedback round, were completed ahead of schedule. I appreciate that clients are satisfied and leave positive feedback on my efforts, and I'm thankful that they trust me again to work on multiple design projects.

All final design deliverables adhere to the guidelines and maintain the brand identity and consistency. All assets, including the feedback round, were completed ahead of schedule. I appreciate that clients are satisfied and leave positive feedback on my efforts, and I'm thankful that they trust me again to work on multiple design projects.

APPOARCH

APPOARCH

Depending on the project briefs and brand guidelines, I summarized the key elements of the visual system on a board. I researched the brand's website to gain insights that informed my design execution, as matching the brand guidelines is crucial to this project. I started with print assets, which include packages, posters, and flyer design, because they are the most critical assets to the clients.

Depending on the project briefs and brand guidelines, I summarized the key elements of the visual system on a board. I researched the brand's website to gain insights that informed my design execution, as matching the brand guidelines is crucial to this project. I started with print assets, which include packages, posters, and flyer design, because they are the most critical assets to the clients.

Print Assets - Package box, Posters, Flyer

Print Assets - Package box, Posters, Flyer

Although the client has shared the box size via the project brief, I also do a quick mock-up to understand what the package box looks like. I spent a week and a half on all first drafts for clients and finalized the design within a total of three weeks, which is ahead of a one-month deadline.

Although the client has shared the box size via the project brief, I also do a quick mock-up to understand what the package box looks like. I spent a week and a half on all first drafts for clients and finalized the design within a total of three weeks, which is ahead of a one-month deadline.

package box
package box
package box
poster
poster
poster
flyer
flyer
flyer

Digital Assets - Email Signature

Digital Assets - Email Signature

For the email signature asset project, the client requested updating the existing one to a more creative version, especially for the location position.

Eventually, I contributed a .png file created via Canva and an .html file, along with instructions, as a single, packed file, allowing clients to choose the one that best suits their needs. I use Genmini AI to generate the HTML code for me and refine it to the perfect size format by modifying the code as needed.

For the email signature asset project, the client requested updating the existing one to a more creative version, especially for the location position.

Eventually, I contributed a .png file created via Canva and an .html file, along with instructions, as a single, packed file, allowing clients to choose the one that best suits their needs. I use Genmini AI to generate the HTML code for me and refine it to the perfect size format by modifying the code as needed.

ITERATION

ITERATION

I am grateful that the clients appreciate most of my contributions and only request minor editing for the review section. However, since the clients had additional thoughts and dropped me a message for one of the posters:

"How can we express that a gift box is being sent to the audience?"

I iterated on the design as a B version to incorporate their perspectives as fully as possible. This allowed the clients to determine which solutions were the best compared to the initial design.

I am grateful that the clients appreciate most of my contributions and only request minor editing for the review section. However, since the clients had additional thoughts and dropped me a message for one of the posters:

"How can we express that a gift box is being sent to the audience?"

I iterated on the design as a B version to incorporate their perspectives as fully as possible. This allowed the clients to determine which solutions were the best compared to the initial design.

poster iteration
poster iteration
poster iteration

DELIVERY

DELIVERY

TAKE AWAYS

TAKE AWAYS

Although my clients and I have communicated about the project scope ahead of time, they may come up with new ideas after reviewing the design draft. It is crucial to seek insights/ ideas from clients and provide an appropriate solution that balances their needs and time constraints, rather than making changes blindly. Graphic design can sometimes seem subjective, but effective communication is always the key to success.

Although my clients and I have communicated about the project scope ahead of time, they may come up with new ideas after reviewing the design draft. It is crucial to seek insights/ ideas from clients and provide an appropriate solution that balances their needs and time constraints, rather than making changes blindly. Graphic design can sometimes seem subjective, but effective communication is always the key to success.

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